Success Story: Donnelly Nightclubs
3 Locations. 1 Exceptional Patron Experience.
Donnelly Nightclubs is the owner of three major nightclubs in Vancouver, BC. Their high-end, high-visibility profile attracts a discerning clientele that expects superb customer service. Management was dedicated to ensuring the top VIPs at each location enjoyed the same exceptional experience at the other locations, so they could continue to earn the loyalty of their top customers.
Implementing TreoScope’s EnterSafe System
Donnelly Nightclubs worked with TreoScope to develop a ‘Donnelly Top 100’ status—a group of their best customers, whom they wanted to recognize with a series of exclusive benefits, such as the ability to bring guests with them to the front of the line on busy evenings.
This was easily accommodated within TreoScope’s EnterSafe, by assigning a ‘VIP’ status to the Top 100, and attaching Internal Notes within the EnterSafe system that convey their rights and benefits to door staff at each Donnelly Nightclubs location.
In fact, Donnelly’s commitment to delivering this exceptional patron experience was so important that implementing EnterSafe was a pre-opening requirement for their newest location, Modern.
Of course, Donnelly Nighclubs also enjoys the security benefits the EnterSafe system affords all of our clients: They deter troublesome behaviour by ensuring all entrants are processed through TreoScop's EnterSafe, and they’re able to ban unwanted patrons simultaneously in all their locations.
The Results
In essence, Donnelly Nightclubs has taken advantage of TreoScope’s EnterSafe System to implement a 24/7 doorman who never forgets a name or a face, and who manages to be in three different locations at the same time. Using EnterSafe’s ‘Internal Notes’ feature, door staff at one location can ensure their counterparts at another location know their best and most troublesome customers are before they enter. For Donnelly Nightclubs’ customers, this is a seamless, exceptional patron experience.